A little bit about me...

I've spent the last decade building and growing early-stage startups. I came up through the Toronto tech scene and have worked across just about every function you'll find at an early-stage company; GTM, product, and even full-stack engineering when needed.

A few years ago, I raised angel funding and built an edtech startup from scratch. I hired and led a great team, shipped a complex classroom product, and found our first paying customers.

Since then, I've been through the Antler Founder Residency and worked with a fast-moving, well-funded Silicon Valley startup, helping them scale their sales team, shape their early GTM strategy, and execute fast.

Now, alongside building my next venture, I partner with early-stage founders as a fractional resource, jumping in to help with GTM strategy, hiring, team building, and product execution. If you're at that messy 0-to-1 stage and need extra firepower, I can help.

GTM Strategy & Execution

Clarify Your Message. Nail Your Motion.

I help founders build and execute go-to-market strategies that actually work. From customer discovery to sales process design, I've been in the trenches and know what moves the needle.

Case Study - Fleet (MoveWithFleet.com)

At Fleet I worked direclty with the CEO to help manage the sales team, hire the head of GTM, build and test different GTM campaigns, defined ICP lists using unique and ingenious methods to check if prospective companies fit our ICP, using tools like Clay.com or by building scrapers that grabed employee counts in specific geographies to again check if they fit our ICP.

Apollo.io

Hubspot

Clay.com

Python Web Scraping

Data Analysis

Instantly.ai

Product Strategy

Build the Right Thing, Faster

I work with teams to prioritize features, design user experiences, and build products that customers actually want to pay for. I focus on the intersection of user needs and business goals.

Case Study - Financy (TryFinancy.com)

At Fleet I worked direclty with the CEO to help manage the sales team, hire the head of GTM, build and test different GTM campaigns, defined ICP lists using unique and ingenious methods to check if prospective companies fit our ICP, using tools like Clay.com or by building scrapers that grabed employee counts in specific geographies to again check if they fit our ICP.

Apollo.io

Hubspot

Clay.com

Python Web Scraping

Data Analysis

Instantly.ai

Hiring & Team Building

Build the Right Team, Faster

Early-stage hiring is make-or-break. I help founders identify key roles, write compelling job descriptions, and build interview processes that attract the right talent. I've hired across engineering, sales, and product roles.

Case Study - PublicSquare (PublicSquare.io)

At Fleet I worked direclty with the CEO to help manage the sales team, hire the head of GTM, build and test different GTM campaigns, defined ICP lists using unique and ingenious methods to check if prospective companies fit our ICP, using tools like Clay.com or by building scrapers that grabed employee counts in specific geographies to again check if they fit our ICP.

Apollo.io

Hubspot

Clay.com

Python Web Scraping

Data Analysis

Instantly.ai

Latest from my blog

WIP: Parsing the Past Year in US/Canada Venture Capital

Documenting the process, insights, and takeaways from scraping and analyzing a year's worth of startup fundraises across the US and Canada.

FamSchool: AI and the future of education

In 2022 we were funded to build the financial literacy tool of the future, our path led us to exploring and building for the future of education in all classrooms

SumUps.ai: Adventures in building AI for the public sector

In 2023 we partnered with MASS LBP to create an AI powered feedback analyzer (specifically for their public sector clients within government, advocacy and more)

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